| dc.description.abstract | It should be acknowledged that Patricia Kakompe, Clement Machayi, Sampa Rita Seketa, Clement A. Wamuwi, Moyo Ceaser
and Elizabeth Ndhlovu are part of the authorship of this article. Building a successful competitive strategy requires a business
to magnify its strengths and overcome or compensate for its weaknesses. Company situation analysis is inward looking and
focus is on the internal environment. It is an important element in assessing an organizational overall situation and includes the
identification of strengths and weaknesses in the internal environment. Strengths are positive internal factors that a company
can draw on to accomplish its mission, goals and objectives. They might include special skills of knowledge a positive public
image or superior product. Weaknesses are negative internal factors that inhibit a company’s ability to accomplish its goals
and objectives. Lack of capital or shortage of skilled labor are some of the examples. Company situation analysis can be
tackled from a number of different perspectives including; Cultural, Financial, Research and Development (R&D), Production,
Marketing and Resourcing Perspectives. It is an application to strategy formulation, and its incorporation into strategic
management and development links analytical tools such as SWOT analysis and Porter’s Value Chain to resource based
planning. This article therefore, presents a critical review of company situation analysis | en_US |
